Most employers say that meeting the needs of employees across all life stages and the diversity spectrum is an important benefits objective.1 But understanding what future employees will want and need to help them with health care is no easy task. The tension between customization of health benefits and efficiency of standardization is an ongoing challenge for employers. Three-quarters of health benefits leaders surveyed by Fidelity agreed that this is an issue for them; 29% strongly agreed.2 The tension has led to an increase in the number of benefits employers offer, but with little understanding about whether they will attract, engage, and improve health while not further depriving underserved communities.
1 MetLife, The Rise of the Whole Employee: 20 Years of Change in Employer-Employee Dynamics, 2020, https://www.metlife.com/content/dam/metlifecom/us/noindex/pdf/ebts-022/MetLife_EBTS_2022.pdf.
2 Fidelity Health Solutions Thought Leadership Employer Survey, January–February 2022. Q50. The tension between customization of health benefits and efficiency of standardization is an ongoing challenge for my company. – How strongly do you agree or disagree with the following?
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